Our Story

SOCIALLY CONSCIOUS SINCE 1989

Founder of Diamond Designs, JoAnn Richter’s true passion for jewelry came after reading that gemstones may have healing powers. She immediately submerged herself in books about gemstones and her passion for gems began. Several years later after working with other jewelers the tiny boutique in Brookfield, WI was opened offering multi-branded socially conscious gorgeous jewelry.

Soon after it’s inception, Diamond Designs took on a dynamic mother and daughter team when joined by her daughter Julie Richter. Julie’s influence added fashion forward styles with JoAnn’s continued concept of timeless designs with top quality jewelry offered with integrity and value providing the most sought-after jewelry and gems.

The name Diamond Designs was chosen because diamonds are known to spiritually influence individuals to seek self-respect, love, abundance, fearlessness, and endurance. Attributes we believe everyone is entitled to and wish for everyone.

Today Diamond Designs offers an array of beautiful natural and varied styles of jewelry along with bespoke custom designs. We continue to be a multi-branded jeweler with international collections made of natural gems from reputable sources. Much of the gold used in our designs is from recycled gold and we do our best to minimize our footprint on this earth while enjoying the fruits of this glorious planet. We keep it natural because we believe mother nature has an incredible energy that is shared with us as we wear the gems and minerals.

Life should be enjoyed and celebrated. We are here to help you find your inner power and joy through jewelry.

Should you not see what you are looking for on this website please contact us as this is just a small sampling of what is available. We are here to help you find your style and set your own trends.

ETHICAL AND SOCIALLY CONSCIOUS

Members of Jewelers of America, Jewelers Vigilance Committee and Wisconsin Jewelers Association.

Conflict free! Hand selected! We hand select every gem and piece of breathtaking jewelry from around the world. Working with only ethical and socially conscious top designers and manufacturers that guarantee their diamonds and gems have been purchased from legitimate sources not involved in funding conflict and are in compliance with the United Nations resolutions.

Meet our designer in person by appointment in Los Angeles, London and Brookfield.

ETHICAL AND SOCIALLY CONSCIOUS

Members of Jewelers of America, Jewelers Vigilance Committee and Wisconsin Jewelers Association.

Conflict free! Hand selected! We hand select every gem and piece of breathtaking jewelry from around the world. Working with only ethical and socially conscious top designers and manufacturers that guarantee their diamonds and gems have been purchased from legitimate sources not involved in funding conflict and are in compliance with the United Nations resolutions.

Meet our designer in person by appointment in Los Angeles, London and Brookfield.