About Diamond Designs

Started as a small boutique in Brookfield, Wisconsin by JoAnn Richter, Diamond Designs soon took on a dynamic mother and daughter team when joined by her daughter Julie Richter in 1990.

Renowned for timeless designs and fashion forward styles, while combining top quality standards with integrity and value, they have taken this concept Internationally providing the most sought after jewelry and gems by appointment in Los Angeles, New York, and London.

With an ever-expanding community the next step was to create an online presence to allow clients to see the latest styles and access incredible jewels around the clock no matter the time zone.

Whether you are looking for that unique jewel or the classic engagement ring, Diamond Designs is here to help you find the perfect piece.


Members of Jewelers of America, Jewelers Vigilance Committee and Wisconsin Jewelers Association.

Conflict free! Hand selected! We hand select every gem and piece of breathtaking jewelry from around the world. Working with only ethical and socially conscious top designers and manufacturers that guarantee their diamonds and gems have been purchased from legitimate sources not involved in funding conflict and are in compliance with the United Nations resolutions.

Meet our designer in person by appointment in Los Angeles, London and Brookfield.