Our Story

After many years of working in the jewelry business JoAnn Richter, founder of Diamond Designs decided in 1989 it was time to open her own boutique offering not only fine jewelry to be admired by others but jewelry to make the wearer feel fabulous.

JoAnn’s true passion for jewelry came after reading that gemstones had healing powers. She had previously been teaching hatha yoga and had always loved learning about spiritual energies which is how she came upon the belief of gemstone healing. Immediately she submerged herself in books about gemstones and her passion for gems began.

JoAnn has always encouraged others to seek self-respect, love, abundance, fearlessness and endurance which is the exact attribute Diamonds are known for and one of the reasons why she chose the name Diamond Designs.

To this day, Diamond Designs offers exquisite jewelry made consciously with quality gems and conflict free natural diamonds. Integrity is extremely important to us and we believe that is evident through our jewelry.

JoAnn Richter
After many years of working in the jewelry business JoAnn Richter, founder of Diamond Designs decided in 1989 it was time to open her own boutique offering not only fine jewelry to be admired by others but jewelry to make the wearer feel fabulous.

JoAnn’s true passion for jewelry came after reading that gemstones had healing powers. She had previously been teaching hatha yoga and had always loved learning about spiritual energies which is how she came upon the belief of gemstone healing. Immediately she submerged herself in books about gemstones and her passion for gems began.

JoAnn has always encouraged others to seek self-respect, love, abundance, fearlessness and endurance which is the exact attribute Diamonds are known for and one of the reasons why she chose the name Diamond Designs.

To this day, Diamond Designs offers exquisite jewelry made consciously with quality gems and conflict free natural diamonds. Integrity is extremely important to us and we believe that is evident through our jewelry.

JoAnn Richter
ETHICAL AND SOCIALLY CONSCIOUS

Members of Jewelers of America, Jewelers Vigilance Committee and Wisconsin Jewelers Association.

Conflict free! Hand selected! We hand select every gem and piece of breathtaking jewelry from around the world. Working with only ethical and socially conscious top designers and manufacturers that guarantee their diamonds and gems have been purchased from legitimate sources not involved in funding conflict and are in compliance with the United Nations resolutions.

Meet our designer in person by appointment in Los Angeles, London and Brookfield.

ETHICAL AND SOCIALLY CONSCIOUS

Members of Jewelers of America, Jewelers Vigilance Committee and Wisconsin Jewelers Association.

Conflict free! Hand selected! We hand select every gem and piece of breathtaking jewelry from around the world. Working with only ethical and socially conscious top designers and manufacturers that guarantee their diamonds and gems have been purchased from legitimate sources not involved in funding conflict and are in compliance with the United Nations resolutions.

Meet our designer in person by appointment in Los Angeles, London and Brookfield.