About Us

Founded in 1989 by JoAnn Richter, Diamond Designs is one of Wisconsin’s leading jewelers in Fine Jewelry.  Renowned for timeless designs and fashion forward styles, while combining top quality standards with value. 


JoAnn opened Diamond Designs with the awareness that other people like her don’t want to “haggle” or wait for a sale, they should be able to walk into the store and shop without the stress or hassle of worrying about getting a fair price.  With this philosophy, Diamond Designs has grown and become a revered part of the community.


Whether you are looking for that unique jewel or the classic engagement ring, Diamond Designs is here to help you find the perfect piece. 


Members of Wisconsin Jewelers Association, Jewelers of America, and Jewelers Vigilance Committee. 


Our Team

Our professional team is happy to help you. 

JoAnn Richter 


Proprietor with a true passion for jewelry!



Julie Richter, GG


International Jewelry Consultant & Gemologist

By appt in London, Los Angeles, New York and of course, Brookfield.  



Kai Richter


Guard Dog



How to Find Us

Diamond Designs

Galleria West Shopping Mall

18900 W Bluemound Rd, #109

Brookfield, WI 53045


Phone: 262 789-0801

Map & Directions

Store Hours

Store Hours

Mon-Fri   11am - 6pm

 Sat        11am - 3pm

 Sun       Closed


What's New

Featuring 3 new designers


Beverley K:  Known for designing and crafting detailed antique styles in 18k or platinum.  Now you can own an intricate, vintage looking piece of jewelry but still maintain the integrity and craftsmanship of modern day.  


Doves Jewelry:  A new millenium jewelry designer featuring one of a kind styles catering to the most fashion forward woman.  Pendants, Earrings and Rings designed in 18k yellow, rose or white gold set with multi-colored diamonds and semi-precious gems.  


Norman Silverman Diamonds:  Known as one of the world's top diamond jewelry manufacturers specializing in rare masterpieces.  Catering to the upper echelon of society and now offering gorgeous jewels for people like you and me.  


We invite you to explore our website and take a tour of our store through the latest news link. We hope you enjoy it!

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